Unemployment is at a new low. People are running helter-skelter looking for jobs in order to put food in their plates. It has reached a stage where people are even willing to take jobs lower than their pay grade; just any job will do! People are traversing all kinds of avenues to land themselves any kind of opportunity. With a population touching 8 billion, getting a job has become the next rat race in a world already full of rat races.
But maybe the situation is not as glum as it sounds. Maybe the era of digitization and the internet could come to the rescue. In desperation to land a job, people have to scan through newspapers daily, call friends (old or new) or directly apply on company websites, and it is equally tough and pain-staking for recruiters too. A Team Lease survey concluded that the three least effective hiring channels are: – Campus placements, Job fairs, and Company websites.
What should you do to boost your chances then? The answer isn’t in any newspaper or inside the four walls of any office. The answer is in that laptop on your desk, just a few buttons and clicks away. Social media is the new job hunting ground.
Platforms like LinkedIn, Cloudlead, Angelist, Xing, Glassdoor, Craiglist, Monster, etc. have completely transformed the job scenario. These are professional social media platforms which not only allow you to search for jobs, but also permit you to sell products, market your company or business, hire, take up educational courses and network with people around the globe. Constantly on the rise, social media is said to have a 32% influence on the overall market, according to LinkedIn. LinkedIn Recruiter Index (LRI) list for India featured the top recruiters, who used LinkedIn’s exclusive platform for hiring employees last year. Featured prominent in this list are new age Internet companies like Amazon, Paypal, Uber and Myntra. Besides, traditional IT companies such as Adobe, Genpact, Infosys, Cognizant, Accenture, Capgemini, HCL, IBM, Deloitte and Texas Instruments have also been featured in this list. While these sites have simplified the job hunt, they’ve also turned it into a side-line for the rest of the workforce. Bad day at work? Skim through some job postings to feel better. Feel you’re underpaid? Check sites like Glassdoor to see how much others in your field are making.
The two main reasons behind the success of these professional social media platforms are its reach and visibility. Anyone in the world is easily accessible, irrespective of their time zones, irrespective of how far away they are. While job seekers benefit from the huge presence of companies and workers, the direct access to job seekers helps companies bring down costs. Even social media giants like Facebook are trying to evolve into a job forum. According to the same TeamLease survey, the three most effective hiring channels are LinkedIn, Social Media and Employee Referral Programs.
The shift in the job application and hiring scenario is distinctly visible. The new, younger generation has shifted effortlessly to social media platforms and maybe it is time that all follow suit.